Atlantic King is a wholesale company that offers various frozen seafood products. They wanted an eye-catching design to use on the polybag container for one of their top sellers, the Smalleye Croaker.
Goal
Atlantic King is a wholesale company that offers various frozen seafood products. They wanted an eye-catching design to use on the polybag container for one of their top sellers, the Smalleye Croaker.
Solution
I started with a few mockups based on a crown and royalty but gradually moved onto a design based on Poseidon, due to the connection with the ocean. After working through a few different variations of the design, I put a focus on the waves of the ocean and finalized the design.