Goal
Apex Mold Specialists is a service company that deals with mold remediation. They were in need of an update to their prior website, which was written entirely in HTML. They wanted a solution to easily manage the content on their website and increase their online presence. Their requirements included maintaining the logo designs and branding colors.
Solution
I started with their requirement for an improvement on their previous website. Their original website had static content and lacked a user-friendly way for Apex to make changes and update information. I backed up the original pages and information, and installed a Content Management System on the server. I then proceeded to set up a template with responsive design and modern design cues, and made changes to the design, as requested by the client. To increase their online presence, I set up accounts on various social networks to be used for interaction with potential and previous customers, as well as a source of backlinks to improve on their Google search rank. In addition to creating backlinks to the website from the social media accounts, I also created backlinks to the social media pages from the website itself. To finish, I adjusted their Google Adwords keywords and phrases to make sure they were showing up on all related queries, within their areas of service.
